Do you need a FREE Media Kit template without using Word, PowerPoint, InDesign or Photoshop?
Easy Media Kit can help. Our software allows you to edit your Media Kit online without the hassle of using word processing software. And you can download a Media Kit template in PDF and PNG format, both in high resolution. If you're unsure what a Media Kit is and how it can help monetize your business, carry on reading below:
What is a Media Kit?
A Media Kit (also referred to as Electronic Press Kit) is a document to help you highlight your brand’s ‘best bits’ to potential brand collaborators. Your ‘best bits’ could be a number of things such as the services you offer, the number of social media followers you have or the number of unique visits your website receives. Think of a Media Kit as a curriculum vitae (CV), but for your business.
Media Kits are ideal for bloggers and other creatives who want to monetize their business and work one-on-one with brands. Potential brands you could be working with one day, trawl blogs and Instagram accounts looking for potential relationships. You need your Media Kit to stand out from the crowd. Because you won’t have much time to grab a brand’s attention and distinguish yourself from the competition.
There are no hard rules on what to include in a Media Kit, but aim to tailor your content for your audience. For example, if you’re trying to reach out to new mums in the baby brand sector, include relevant demographic information such as age and gender to demonstrate you have a following, brands are keen to target. In this case stereotypically women of a child bearing age, with a good disposable income.
A professional Media Kit can set you apart from the competition. Many bloggers don't have one, so by having a Media Kit ready-to-go, you can ooze professionalism and set you apart from the competition.
Below are examples of two Media Kit templates created using Easy Media Kit:
What type of businesses need a Media Kit?
Media Kits are not just used by global brands but are also used by creatives and freelancers such as:
- Social Media/Instagram influencers
- You Tube video stars
- Bands/music solo artists
- Motivational coaches
- Personal trainers
- Content creators
- Is your sector not listed here? Let us know by leaving a comment below.
I've just started my business, do I need a Media Kit?
Yes, it's better to be prepared than have to scramble a Media Kit together at the last minute when a brand makes contact with you. Which they will, if you have an engaged audience that they are trying to reach.
Should I display my rates on my Media Kit?
This all comes down to personal preference. I'd advise against it. Because rates can change quickly depending on the competition and what your brand can offer.
For example, if you had a sudden surge of social media followers your rate should be increased due to being able to reach more potential customers. Displaying your rate could result in unrealistic cost expectations from potential brands.
However, if you decide to add your rate card to your Media Kit using Easy Media Kit, it's easy and quick to update using our online software. So you won't have to fiddle with Word or Photoshop, which can be laborious if you're unfamiliar with these software packages.
How many pages should my Media Kit have?
Again this comes down to personal preference. Media Kits are usually A4 size in portrait format. But you can be as creative as you like. I've seen Media Kits in landscape format, Media Kit websites and even Media Kit videos. The disadvantage of moving away from a standard PDF Media Kit is that your costs are likely to increase, because they take longer to build and are usually harder to update.
I'd recommend having your Media Kit all on one page. Keep in concise. Keep it slick. Keep it easy. And watch the brand partnerships roll in (hopefully).
Thanks for reading. Any questions about Media Kits, just leave a comment below.